Advertise in the world’s #1 daily business newspaper – The Wall Street Journal – using your company’s products and services for payment of the advertising
Barter Advertising Solutions offers you the opportunity to advertise your company locally, regionally or nationally with print ads in The Wall Street Journal and pay for the advertising with your company’s products and services instead of 100% cash. If your company’s products and services qualify you can pay Barter Advertising Solutions for the advertising in The Wall Street Journal with your company’s products and services. We charge a 15% agency service fee in cash for the transaction. Available Ad sizes (Black & White and 4-Color) are: 1/9th Page (Ad size 3.52 inches X 7.00 inches), 1/4 Page (Ad size 5.35 inches X 10.50 inches), 1/2 Page (10.87 inches X 10.50 inches), Full Page (Ad size 10.87 inches X 21.00 inches)
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Advertise nationally in The Wall Street Journal on trade
The Wall Street Journal U.S. National Edition – *DAILY CIRCULATION: 473,717 – Published each day Monday through Saturday, the National Edition is a combination of the Eastern, Central and Western Editions.
Full Regional Editions of The Wall Street Journal also available to advertise in on trade: (Full Western Region, Full Eastern Region and Full Central Region)
The Wall Street Journal Full Western Edition – *CIRCULATION: 110,023 – Published each day Monday through Saturday, the Western Edition circulates in Alaska, Arizona (except northeast corner), California, Colorado, Hawaii, Idaho, Montana, western Nebraska, Nevada, Oregon, western South Dakota, Utah, Washington, Wyoming and southwestern Canada.
The Wall Street Journal Full Central Edition – CIRCULATION: 151,147 – Published Monday through Saturday, the Central Edition circulates in northeast Arizona, Arkansas, Illinois, Indiana, Iowa, Kansas, western Kentucky, Louisiana, Michigan, Minnesota, northwest Mississippi, Missouri, eastern Nebraska, New Mexico, western New York, North Dakota, Ohio, Oklahoma, western Pennsylvania, eastern South Dakota, western Tennessee, Texas, northern West Virginia, Wisconsin and south central Canada.
The Wall Street Journal Full Eastern Edition – *CIRCULATION: 212,547 – Published each day Monday through Saturday, the Eastern Edition circulates in Alabama, Connecticut, Delaware, Florida, Georgia, eastern Kentucky, Maine, Maryland, Massachusetts, Mississippi (except the northwest corner), New Hampshire, New Jersey, New York (except western corner), North Carolina, eastern Pennsylvania, Rhode Island, South Carolina, eastern Tennessee, Vermont, Virginia, Washington, D.C., and portions of West Virginia and southeastern Canada.
The following list of Wall Street Journal Localized Regions also available to advertise in on trade:
Southern California Region – *CIRCULATION 39,218 – Published each day Monday through Saturday
Northern California Region – *CIRCULATION 27,229 – Published each day Monday through Saturday
Pacific Northwest Region – *CIRCULATION 16,215 – Published each day Monday through Saturday
Chicago Region – *CIRCULATION 48,734 – Published each day Monday through Saturday
New England Region – *CIRCULATION 33,839 – Published each day Monday through Saturday
New York City Region – *CIRCULATION 49,402 – Published each day Monday through Saturday
Washington/Baltimore Region – *CIRCULATION 49,581 – Published each day Monday through Saturday
Florida Region – *CIRCULATION 38,176 – Published each day Monday through Saturday
Texas Region – *CIRCULATION 42,824 – Published each day Monday through Saturday
Disclaimers and Advertising Clearance
Wall Street Journal Localized Region Print Advertising: Strict Advertiser Clearance Procedures apply – No previous or current cash advertisers of The Wall Street Journal are allowed to place under the barter program. All advertisers and their ad content must be cleared in advance. Advertiser may not qualify if they (or someone representing them) have previously contacted any of Publisher’s sales agents or any of Publisher’s local, national or corporate sales departments. Ad Creative – Advertiser to supply final ad creative to publisher’s specs. Contact – All inquiries and questions regarding The Wall Street Journal must go through Barter Advertising Solutions only. Please contact Jay Greenlees at jay@barteradvertisingsolutions.com to start the clearing process and answer any additional questions. Advertiser will be required to review, approve and sign Barter Advertising Solutions Print Advertising Insertion Order which will outline the time frame the ad(s) will appear in and other terms and conditions. All ads are subject to space availability and flex scheduling. *Exact circulation of Localized Region(s), Western Edition, Central Edition, Eastern Edition or National Edition subject to change and may vary from audit. Rates are flat regardless of publication circulation/boundary changes. Section preference may be requested by advertiser but in not guaranteed. Advertiser to provide preferred requested week for each ad to run in one issue on one day of that week to run either requesting the week as Monday through Friday or Monday through Saturday. E-Tears are what is provided for proof of performance. Advertiser not allowed to use WSJ in ad materials to code ads. WS or WJ are allowed, just not WSJ. Other terms and conditions also apply.